Oh no you di'int!

I'm in the early stages of designing new marketing materials and an exhibit booth for a conference coming up in 2 months. I have worked exhibit booths for many conferences in the past and they've all been fairly straightforward. But in the past I've only had to market one half of the business, as the company is already fairly well-established. That second half of the business, in fact, was THE big player in the market for the services that we offered. A couple years ago, another company emerged from the darkness and quickly built themselves up to #2.

A bit of competition never really hurt anybody, or so I thought. We are still #1 and we still have all the big clients that are really worth a damn. But within the last couple months I've realized why some of our smaller clients have left us for #2.

The other guys are fighting dirty. And I don't mean they've been undercutting our prices - I mean DIRTY. There are a number of examples but the most obvious is this: they have been lying to our clients, saying that my company buys from their company, and that we are not performing half the work that we say we're doing. In fact, their exhibit booth from another conference even says "Let us solve your __________ problem!" (the ____ being the service that we provide, an obvious stab at my company)

Fortunately our larger clients are very loyal and can see through all the bullcrap. But there are new clients out there every week, and as our industry grows more and more of them will need our services. I'm not going to sink to the same level as that shithead, nor am I going to try to get all caught up in "he said/she said" drama while trying to clear up the facts.

But what I would love is to expose this fucking fraud for the lying piece of pigeon crap that he is. And here's where I need your help, sadistic casual blog readers: HOW? Anybody been in similar competition with a real shithead, or have any ideas how I can discredit him without starting drama? Personally I'd love to call him a fat c_nt to his face but I don't think that would fare well.

I know some of you are much more creative than I. I await your suggestions